ARTICLES AND PODCAST APPEARANCES
This Week in VO With J Michael Collins - Episode 60
Everyday VOPreneur with Marc Scott Podcast
Tips for Finding Your Own Leads or Outsourcing Lead Generation
If you want more voice over income, you need more voice over work. If you want more work, you need more voice over auditions. If you want more auditions, you need more voice over leads.
Nadia Marshall is going to help you with that. In this interview we cover all the bases of lead generation. Both doing it yourself, and outsourcing it to someone else. You’ll get plenty of tips and tricks you’ll be able to start using to help your own lead generation efforts.
Atlanta Voiceover Studio Podcast
VO Meter Podcast - Episode 100
The Voiceover Hustle Podcast - Episode 42
Boost Your Voice Over Hustle
Voice acting is difficult, marketing your voice over career is REALLY difficult. Each week join Steve O’Brien as he talks with industry and business pros who give advice on “cracking the marketing code” to boost your Voice Over Hustle.
Steve O’Brien’s introduction to working behind a microphone came from many years spent in radio. During that time, he began doing freelance voice work. Over time, Steve’s voice over business grew to the point that he could no longer continue in radio. He said goodbye, with a full heart, to the industry that gave him his start as a storyteller. He’s never looked back.
From animation to promo work, Steve works in many genres of voice over, and specializes in corporate narration. Steve’s ability to exude confidence and warmth at the same time are the essence of his delivery. He keeps the “boardroom from being bored”, while engaging employees, shareholders, and clients alike.
Get a sampling of Steve’s work on his voice over website, steveobrienvo.com.
The Voiceover Kitchen Podcast
Welcome to ‘The Voice Kitchen’ podcast: Where Recipes and Voice Talent Blend! I’m your host, Cheryl Holling
From savory soups to sweet desserts, this podcast has something for everyone. So whether you’re a seasoned chef or just starting out in the kitchen, ‘The Voice Kitchen’ is a place for voice actors and foodies to gather ‘round a virtual table and share their most special recipes! Perhaps you’ll be inspired to try some of these recipes for yourself and to experiment with some of your own creations. You don’t have to be a VO to tune in to The Voice Kitchen so grab a mug of your favorite beverage and a seat at The Voice Kitchen!
Voiceover Coffee Shop
Nadia is a phenomenal voice actress, professional singer and creative who has mastered the art of marketing. She has simplified and diversified the way she finds leads so she can focus more of her brain power on the creative parts of her business and truly is a powerhouse in one package!
Making Wavs
What immediately comes to mind when you think of marketing yourself as a voiceover artist? Chances are a downpour of “side effects” start flooding your head when you even hear the word MARKETING… You know it has to be done and you know you should be doing it already, but the thought of it makes you cringe in every way possible. Lead generation and marketing is a skill that takes time and practice to master. It is not something that comes naturally to us voice actors and most of the time we will do everything we can to avoid it! But the fear of self-promotion is over my friend, because help has arrived on The Making Wavs VO Podcast! Award winning professional female voice actor and singer – Nadia Marshall joins us today and she is going to give you a little taste on why you should be marketing yourself and how to do it properly in this industry. So get ready, because if you’ve been dragging your feet when it comes to marketing, then this episode is just what you need to get started on promoting yourself as a professional voice actor!
Voiceover Gurus - Episode 143
Join Voiceover Pro Linda Bruno as she talks about ”Talking,” sometimes with various Industry VO friends in a completely laid-back environment. No interviews here! Just knowledgable Voice Industry friends speaking honestly about the Industry, including pitfalls, successes, and personal experiences. Learn from the talent that has made it work and continue to do so in this new VO era.
My So Called Opera Life
We are so excited to welcome fellow singer and voice-over artist, Nadia Marshall (she/her/hers), to the podcast! Nadia recounts for us how voice acting went from being a simple suggestion from a colleague into being a correlating career. Her story is full of practical advice on how to get started, and her commitment to creating…
Voiceover Xtra Article
MARKETING
YouTube vs. Vimeo: Which Is Better For Finding Voice Over Client Leads?
By Nadia Marshall
Voice Actor, Vocalist & Marketing Lead Specialist
YouTube and Vimeo still remain the top social media platforms solely focused on video.
While they have some similarities, they also have differences to know about that could help you gain leads to new voice over clients.
Let’s explore your opportunities with each platform.
SEARCH FILTERS
Both YouTube and Vimeo have search filters you can use to search for video content. They are both rather extensive.
On Vimeo, you can filter by:
- Videos
- On Demand
- People
- Channel
- Groups (keep reading for more about this)
- Category
- Date Uploaded
- Vimeo Live
- Duration
- Price
On YouTube, you can filter by:
- Upload Date
- Video
- Channel
- Playlist
- Duration
- View Count
- Rating
- Live/4K/HD/Subtitles or CC/Location
Utilize either of these search filter options to help you find a production house, a documentary filmmaker, or a producer.
VIMEO GROUPS TO JOIN
Vimeo has a feature called Groups, which is quite similar to LinkedIn groups. With Groups, you can join the group (if you have a Vimeo account) and see the videos posted within the group as well as the members. You can sort the videos by:
- Date uploaded
- Alphabetical
- Plays
- Likes
- Duration
When scanning through the members of the group, you can click on their profiles.
You can then follow them (similar to subscribing to a channel on YouTube), and get notified whenever they upload a video.
I really enjoy this feature since it’s another way to connect with a creative lead who utilizes video. Plus, it gives you an excuse to reconnect with them if they upload something.
YOUTUBE’S VARIETY OF CONTENT
YouTube now offers:
- Shorts (think of this as another version of TikTok or Reels)
- Podcasts (yes, video versions of podcasts are now available)
- Community (think of this as like Twitter/X or Threads)
- and even a Store option!
With this variety of content, you can find (and interact) with your lead – even if you are watching that cute capybara video. (Oh, that’s just me? Got it.)
SO, WHICH ONE IS BETTER?
Which platform is better for finding voice over client leads? I think it depends on what type of lead you are looking for.
If you are looking for a lead that uses video type content – i.e. a producer, creative director, or filmmakers – then maybe Vimeo is your best bet.
If you are looking for Animation, eLearning, Corporate Narration or Videogame leads, YouTube might be the better platform.
Some clients may only have a YouTube or a Vimeo account, so that certainly helps with the choice.
But if you happen to be scrolling through Vimeo or YouTube, you now have a better idea of how to find your next lead.
Happy Hunting!
CONTACT NADIA
